4 Qualities of a Good Political Party Manifesto

If a political party is to be successful (in issue-based politics), it needs to have a good manifesto. The moment we make that assertion, one question comes up instantly. That is the question as to what exactly goes into the making of a good political party manifesto. And that is the question we will be attempting to answer in today’s article. Without further ado, a good political party manifesto is one that has:

  1. Relevance: a good political party manifesto is one that is relevant to the targeted audience. You have to understand that people in different places tend to have different needs. Thus, in crafting a political party manifesto, you have to analyze the needs of the targeted audience. Then you need to craft a manifesto that speaks to those needs.
  2. Resonance: a good political party manifesto is one that resonates with the targeted audience. Thus, beyond being relevant (which is an intellectual attribute), it also has to resonate (at an emotional level). You have to understand that people make political choices (mainly) on the basis of emotions. You therefore have to appeal to their emotions. And the way to do so is by having a political party manifesto that resonates with their needs, ambitions, interests, fears… and so on. To this end, you have to look at your average voter. The average voter may, for instance, be the young Lowes Kronos employee:who holds an entry-level, minimum wage store-front position. So you ask yourself the question as to what the needs, interests, fears and aspirations of such a person are. Then you craft a manifesto that resonates accordingly.
  3. Originality: a good political party manifesto has a certain degree of originality. It stands out, at least in some important ways, from the manifestoes of the other political parties within the same environment. Your political party’s manifesto must certainly not be a ‘copy and paste’ piece of work.
  4. Simplicity: a good political party manifesto is one that is simple enough for the average person to understand what it is all about. Thus, in crafting a political party manifesto, you have to engage your mind fully, and figure out how to simply complex political, economic and social concepts into a language that the average man on the street can relate to.