Setting Up a Website for Your Political Party

These days, all political parties are expected to have websites. Your political party therefore won’t be taken seriously, if doesn’t have a website. Most of the people seeking information about the party are likely to first search for it online. So, for instance, all people who are considering joining the party will first try to check out its website, before deciding whether to join it or not. Ditto all potential sponsors and supporters of the party – who will be inclined to first visit the party’s website, before making a decision on whether to support it or not. Given these facts, you can’t afford to take the task of setting up a website for your political party lightly. In setting up a website for your political party, you will need to:

  1. Acquire a suitable domain name: this should ideally be a name that is based on the political party’s name or acronym. So you come up with a suitable domain name, then you proceed to register it (at a modest fee).
  2. Find a suitable web hosting service provider: this should be a web hosting company that is reliable (for instance, with decent uptime), one that offers good 24/7 customer support and one that charges reasonable fees for the web hosting services.
  3. Have the website’s front-end designed: so here, the main thing you pay attention to is the website’s appearance. You may, for instance, need to use the party colors to create the website’s theme.
  4. Have the website’s back-end set up: here the main thing to pay attention to is the database that is to power the website. If yours is just a basic website with information about the party and the issues it champions, you won’t need much of a back-end. But if it is a sophisticated system, with things like online member registration, then you will really need to pay much attention to the back-end. I have occasionally come across some political party websites that are just as sophisticated, on the back-end as, say, the my pepsico payroll portal. The said portal, which is designed to be accessed by folks who work at PepsiCo through the Mypepsico sso login screen, is obviously backed by a very sophisticated database system. And there are political party websites with similar — or even higher — levels of sophistication.
  5. Test the website: once the website’s front and back ends are developed, the next step is to test the website thoroughly. The goal here is to ensure that the website renders properly on all sorts of browsers, and that all users won’t be experiencing problems in any way while using it.
  6. Commission the website: so the first thing you do here is to get the website to go ‘Live’ on the Internet. Then you need to get people (including the party members and other supporters) to be aware of its existence, so that they can be visiting it.
  7. Optimize the website for search engines: the objective here is to ensure that your political party’s website is favorably ranked by the search engines. There are measures — commonly referred to as search engine optimization (SEO )measures — you can take to help you achieve this objective.